Western Appliance

Details of Project

  • Client: Western Appliance
  • Used Tools:
  • Link to Project: Visit Site

Things we completed

  • TV Scripting, Production & Buying
  • Radio Scripting, Production & Buying

Western Appliance is one of our favorite Stories. For over 100 years, Western has built their business and success on Newspaper Advertising. In fact at one time they were the largest single advertiser in the San Jose Mercury News…Running several Full page color ads and Double Trucks ads per week.

Over time, (especially the past couple of years) shrinking circulation numbers combined with unacceptable rate increase, Western approached us about doing Broadcast Advertising. After debating the benefits of both Radio and Television advertising, we chose Cable TV to pick up the lost Market share that Newspaper no longer delivered. It’s proven to be a “Home Run” with the potential of becoming a “Grand Slam”!

Contact Details

Address: 1334 Lincoln Avenue, San Jose, CA 95125

Email: rog@abcsanjose.com

Google Maps: See our location online.

Call Us: 408-298-0124

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